Building A Business Without Losing Your Soul | Byron Van Pelt

Byron Van Pelt (www.byronvanpelt.com) is a business strategist, coach, and consultant who focuses on helping entrepreneurs grow lucrative businesses from a place of transparency and authenticity.

At 23 years old, Byron found himself thrust into a business culture where sales strategies and tactics were manipulative and focused on convincing customers to hand over their hard-earned money.

And though he was successful at it, Byron slowly found himself ‘spiritually bankrupt.’

With the support of mentors and colleagues he shifted direction. He committed to serving from truth, owning his value to others, and with no online presence he experienced a major breakthrough in enrolling high paying clients.

This led to a $25K month and everything began to change since then.

From seeing Byron’s work you’ll see that he blends acknowledging the importance of tools and strategies with placing a greater value on who we are, why we do what we do, having a deeper connection with our customers and serving them powerfully.

I was introduced to Byron by past guest, Kevin Dubrosky. We had a short conversation a few weeks ago, could feel how aligned we were in our values and perspectives, and just knew he’d be an incredible guest to have on the show.

This episode is brought to you by Reinvention Roadmap; a two day workshop I run to help you gain clarity, direction, and confidence in navigating your next big breakthrough. This workshop synthesizes the 10 core principles I teach to my clients over the course of 6-18 months, and repurposes all that power into a two day workshop where you can connect with other self explorers who are hungry for change in their lives. The next Reinvention Roadmap is happening on the weekend of  March 2 and 3, 2019. Head over to http://reinventionroadmap.ca for tickets and details, and as a special thank you for being a dedicated listener use the promo code "omshow" to get 10% off. Seats are limited to 12 people so be sure to grab yours before it's taken!

Ways To Listen

Show Notes

3:57 - Introducing Byron Van Pelt
9:50 - The Dark Side of Sales
21:23 - The Light at the End of the Tunnel
31:35 - Battling Inauthenticity in an Authenticity Based Business
37:49 - Integrity and Being as a Life Coach
44:10 - How to Discover Your True Values (vs. Sexy Surface Values)
53:03 - The Aftermath of Calculating Value
1:03:14 - Onslaught of Inauthentic Sales
1:10:46 - Byron's New Authentic Approach to Sales
1:36:35 - Rapid Fire Interview Questions

Selected Links From The Episode

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